In response to the rise of The Unpredictable Persona, the Campbell Soup Company made seemingly prudent investments to purchase Bolthouse Farms and Garden Fresh Gourmet.
Those investments failed to pay off, leading the company to abandon its move into healthier foods — and this was not an isolated incident. Comparable sales for the largest food companies in the United States have been flat or have declined in three of the last four years.
As many “Plan As” fail to yield results, firms will find themselves searching in the coming year for Plan B and even C and D to maintain growth trajectories. With a possible downturn on the horizon, these searches are taking on a new sense of urgency.