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Growth_Mobile_Solstice2019Trends
2019Growth_Desktop

Facing tighter employment, less low-hanging fruit, and a potential slowdown, firms go in search of growth with a renewed sense of urgency.

In response to the rise of The Unpredictable Persona, the Campbell Soup Company made seemingly prudent investments to purchase Bolthouse Farms and Garden Fresh Gourmet.

Those investments failed to pay off, leading the company to abandon its move into healthier foods — and this was not an isolated incident. Comparable sales for the largest food companies in the United States have been flat or have declined in three of the last four years.

As many “Plan As” fail to yield results, firms will find themselves searching in the coming year for Plan B and even C and D to maintain growth trajectories. With a possible downturn on the horizon, these searches are taking on a new sense of urgency.

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As many “Plan As” fail to yield results, firms will find themselves searching in the coming year for Plan B and even C and D to maintain growth trajectories.