In April 2018, Procter & Gamble (P&G) did the unthinkable: Its executives “asked” their competing global agencies to bring their brightest creatives together to work collaboratively within a single, dedicated shop, all in order to obtain breakthrough creativity.
WPP, Publicis, and Omnicom all obliged, and P&G’s “People First” agency was born.
Since the number of managers, supervisors, and administrators has doubled in the United States since 1983, the radical move was a long time coming. Forrester reports that despite middle management bloat, customer experience is stagnant, and less than a third of employees are fully engaged at work.
Something has to give — and 2019 will be the year it does. As the pace of change quickens, more organizations will think creatively around their organizational design in an effort to jumpstart efficiency, accelerate decision-making, and increase employee happiness.