Ask Alexa: The power of Amazon Echo


What's the big deal?

Amazon Echo has made history as one of Amazon’s biggest hits, reaching a million pre-orders in less than two weeks and appearing on their best-sellers list after being on the market for less than one year. The buzz amongst the consumer market is nothing short of amazing, leading many to believe that Echo will end up creating Amazon’s next billion-dollar business. As David Limp, Senior Vice President for Devices, said at a press conference for Echo, “At Amazon, we believe the next big platform is the voice.”

In this guide, we will walk you through the power behind Echo’s voice-enabled virtual assistant, Alexa.

Key Takeaways:

  • Who is Alexa and what makes Alexa different from other virtual assistants?
  • How will Alexa impact the enterprise and what companies are already taking advantage of the platform?
  • How will Alexa impact your industry and why should you care?
  • What are the current limitations of Amazon Echo and what can we expect in the future?

Meet the Contributors:


Paul Heckel

Director, Digital Strategy


Annie O'Brien

Product Analyst


Sarah Berger

Marketing Strategist

Download our guide:

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