Amazon Echo has made history as one of Amazon’s biggest hits, reaching a million pre-orders in less than two weeks and appearing on their best-sellers list after being on the market for less than one year. The buzz amongst the consumer market is nothing short of amazing, leading many to believe that Echo will end up creating Amazon’s next billion-dollar business. As David Limp, Senior Vice President for Devices, said at a press conference for Echo, “At Amazon, we believe the next big platform is the voice.”
In this guide, we will walk you through the power behind Echo’s voice-enabled virtual assistant, Alexa.
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Director, Digital Strategy