2015 Mobile and Emerging Technology Trends and Predictions
This blog was co-written by our Mobile Product Strategists, Paul Heckel and Sara Taylor.
As we all look ahead this year, we understand that it can be easy for brands to lose focus and feel overwhelmed with all the latest mobility trends and predictions surfacing. That’s why we have done the research for you. From other blogs to key finding from our friends at Forrester, we’ve compiled an easy to consume list for all enterprises, across all industries.
Without further adieu, here are our four trends to watch for 2015:
1) 2015: The Year Of The Ecosystem War
At a basic level, a digital ecosystem is a common platform that allows different devices, organizational entities, or services to connect and share information.
I’ve been speaking with my clients for the better part of 2014 about the increasing significance of ecosystems and the decreasing significance of the mobile platform war (that is, Google versus Apple).
We can confidently say the mobile platform war is over (for now) and both Google and Apple emerged victorious. By that, Google wins when measuring by global market share, however Apple wins with "better” users (i.e. users who spend more and are more engaged).
The platform war now pivots and becomes a more broad ecosystem war in which each player looks to extend their reach into other markets such as home entertainment, wearables, automobiles, and other complimentary services such as hospitality and transportation.
For example, when a consumer decides which new car to buy in 2015, he or she must now also debate between Android Auto, Apple Car Play, or other ecosystem players.
2) Mobile Context Becomes High-Definition
Benedict Evans, Partner at Andresseen Horowitz in Silicon Valley, occasionally quotes an old rule in computer science that says "A computer should never ask a question that it ought to be able to work out the answer to."
In 2015, the increased definition of mobile context (via sensors, data collection, and data mashups) will further reduce the questions our computers asks us (user inputs). And with the proliferation of wearables, we will now be able to introduce (and technology systems can consume) a new set of sensor detected data points generated by other parts of our bodies.
Imagine if my mobile device learned that I become overly stressed/anxious in crowded public places such as airports or transit stations...could it predict this emotional reaction and provide calming influences to hedge against this negative experience?
Currently, an example of mobile context can be seen by examining Google Now, the smart personal assistant developed by the tech giant. While Google Now might be a great foray into this idea, in 2015, it leaves something to be desired. For instance, it still has trouble working out the modes of transport I prefer to use when moving about different destinations I frequent in the city. So in order to keep up with this development in 2015, Google Now will have some work to do.
3) Shift to B2E Solutions
In B2C business structures, consumers have long been the darling of mobile application development, and rightfully so as the paying customer. As businesses continue to differentiate themselves and drive toward improved customer service and operational efficiencies, we will see a shift from B2C solutions to the employees (B2E).
Traditional and new business models have equal need for empowering their employees with mobile and contextual solutions that increase employee retention, reduce waste and increase customer satisfaction.
Solutions range from custom mobile sales and CRM solutions for business development teams to applications that control IOT devices throughout the office. Reducing friction and waste for employees translates may translate to more than efficiencies: better customer service.
We’re seeing more frequent requests for client presentation tools, self service and demand for smart machine technologies to better answer customer and client requests.
Paying attention to other types of users, outside traditional consumers, to address their pain points will continue to be a trend in 2015 and beyond.
4) Driving toward Machine-to-Machine Communication
Smart machines will continue to grow in power, humanity and resourcefulness. We currently experience these systems through products like Siri, Amazon Echo and Google Now. Over the next two years, these systems will start to act more like assistants -- talking to each other, order things for us, and taking care of small issues like scheduling dinners with friends. Prototype systems like Maven are fun and helpful, but also bring you to imagine serious future possibilities and new interaction channels.
We expect to see more machine-to-machine communication experiments for enterprise clients this year. For example, financial institutions may communicate via API to Google Now to provide better information to their customers. As smart machines continue to develop more human-like attributes, companies will experiment with ways to leverage machine-to-machine communication for predicting human behaviors and providing more timely notifications from the smart machine to the human. For example, financial institutions may experiment with ways to tell personal digital assistants about their human’s finances by suggesting transferring funds, paying a bill or opening a new account.
Overall, 2015 promises to be a big year for emerging technologies and enterprise mobility. These are just a few of the predictions that we found most interesting, to learn more register for our webinar “Top Mobile Trends to Watch in 2015” January 28th. Be sure to follow Solstice’s blog throughout the year to stay up-to-date with industry news and insights.