A Search Experience That Answers Back

Sarah Berger,

12.08.2017

With products like Google Search Appliance going end of life, now is a great time for enterprises to rethink their search experiences by rebooting their entire strategy and introducing artificial intelligence. 

Organizations must begin to think more holistically about the kinds of natural language interactions customers want to have with their brand either via a search box, chatbot or voice assistant such as Alexa, Siri or Google.

Karl Hampson, Managing Director of AI, outlines why on-site search is a common CX pain point today and how AI can take brands from low maturity to innovator in their sector.