From Novelty to Necessity: The Accelerating Adoption of Conversational Experiences

Amazon's latest Prime Day was the company's largest single sales day in its history. And by far and away the best selling item: The Amazon Echo Dot.

With 17 Dots sold per second, an Amazon spokesmen noted the Amazon Echo Dot “was not only the best-selling Amazon device this Prime Day, but also the best-selling product from any manufacturer in any category across Amazon globally.”

Jared Johnson, Principal Strategist at Solstice, parellels the growth Solstice is seeing in Conversational Experiences to that of mobile adoption 10 years ago.