As the pace innovation continues to accelerate, it's harder to keep up with today’s new breed of digital-savvy competitors. That’s why we launched Seeking Surfboards, a bi-weekly podcast series designed to help executives learn exactly how they can ride the wave of change in the digital age.

On this episode of Seeking Surfboards, host Scott Hermes, director of solution delivery at Solstice, connects with NAUTIC-ON’s Lou Sandoval and Adam Schanfield on leveraging smart sensors and smartphone apps to help boat owners view their diagnostics in real-time and foresee future problems.

Episode Sneak Peek

To successfully compete in the digital race, it’s essential to understand the market threats (and opportunities) and make the necessary shifts to gain an advantage. For business leaders, this means new modes of operating, new ways of thinking and an intensified focus on technology as a key competitive differentiator. Such was the case for Brunswick Corporation in the creation of its marine technology brand called NAUTIC-ON.

The NAUTIC-ON smart boating platform is a great example of how one company is investing in connectivity with a digitally-enabled product dedicated to the marine environment. By connecting wireless onboard sensors to a central hub, users can track, monitor, and control key components and operating systems remotely with a simple tap on a mobile device. 

In today’s increasingly connected world where the IoT is steadily improving our lives on many fronts, the connected boat makes perfect sense. After all, boats live in a far more challenging environment than most houses and vehicles. 


Removing digital barriers

It wasn’t that long ago that monitoring solutions for recreational boats were too expensive and difficult to deploy. This has since changed with the emergence of new affordable smart sensors and flexible cloud infrastructure.

While digital innovation offers boundless possibilities for growth and value creation, it comes with its own set of engineering challenges. According to Adam Schanfield, NAUTIC-ON’s general manager, development of the new platform required his team to dig deep into its software and user experience talent pool to develop the technology from the ground up.

The result: an intuitive app interface that provides users with a remote view of the condition of their boat’s key components and operating systems and alerts them when systems are malfunctioning—preventing surprises before they set sail. Users can share details of their boat's status with their service provider to rapidly resolve any problems.

In many markets, the sprint to become the market leader is accelerating between mature incumbents and emerging, young startups. In the case of NAUTIC-ON, the startup was the creation of the established organization. As you’ll hear in the podcast, startups have much to learn from the management and operational methods of incumbents, but mature enterprises have plenty to learn from the startup as well. 

While adopting a digital focus and an agile operating environment is not a simple process, as this example illustrates, when done correctly, the investment will pay dividends far beyond the initial effort. 

Download the full podcast episode to learn how an agile culture combined with robust user experience research could be just the transformation shift you need to gain an important performance advantage. 

Spotify iTunes Google Play