Listen: 3 Steps to Human-Centered Design with...Dave Clark, Director of UXD and Cate Kompare, User Research Principal at Solstice

As the rate of innovation increases every day, it’s harder than ever to keep your finger on the pulse of what matters in the world of digital business. That’s why we launched Seeking Surfboards, a bi-weekly podcast series designed to help executives learn exactly how they can ride the wave of change in the digital age.

In our third episode, host Scott Hermes, Director of Solution Delivery at Solstice, sat down with Dave Clark, Director of UX Design, and Cate Kompare, User Experience Research Principal. As businesses move quickly towards more user-centric best practices and initiatives, Scott, Dave and Cate explore why human-centered design is the key to building products that people keep coming back for.

Episode Sneak Peek

“Human centered design relies on an inextricably linked and close relationship between what we’re learning and what we’re creating.”

In the old days of product design, businesses assumed it was enough to create something that simply worked. “Build it and they will come” went the adage. However, in 2019 companies can no longer afford to differentiate themselves on features and functionality alone. Customers today expect brands to create products and experiences that are elegant, enjoyable, and even lovable. Enter: the age of human-centered design.

Plenty of market research shows that organizations adopting human-centered design experience much higher ROI than those that don’t. But unfortunately, in today’s fail-fast culture too many myths still linger regarding human-centered design. Frequently, the perception is that it’s a bunch of people gathering in a room and using lots of Post-It Notes. Sadly, many still view user research as a waste of time.

But human-centered design is much more; it’s about creating empathy between the user and the product. It involves moving beyond assumptions about what the customer wants and getting ‘outside of the building’ to solve real human problems. It’s about creating products that people enjoy using.

In this episode, Cate and Dave provide numerous real-world examples of how human-centered design is shaking up today’s marketplace. They explain why analyzing customer problems, adopting ‘discovery and validation’ approaches to solving their pain, and creating human-centered products is like an insurance policy against failure. It can save your company enormous amounts of money in the long run and help you deliver incredible products more quickly.

Download the full podcast episode to learn the 3 steps of human-centered design and how ruthless simplification and robust user research is already leveling up your competitors’ product strategies — and how it can do the same for yours.

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