LISTEN: Seeking Surfboards with... Dan Ptak, VP of Marketing and Brand Strategy at Solstice
Sarah Berger, Sr. Marketing Manager
As the rate of innovation increases every day, it’s harder than ever to keep your finger on the pulse of what matters in the world of digital business. That’s why we launched Seeking Surfboards, a bi-weekly podcast series designed to help executives learn exactly how they can ride the wave of change in the digital age.
In our second episode, host Scott Hermes, director of solution delivery at Solstice, touched base with Solstie Dan Ptak, Vice President of Marketing and Brand Strategy at Solstice, to discuss how his team is helping business leaders answer the question: “what’s next?”
Episode Sneak Peek
Historic victories for gay rights activists in India. Viewership of Superbowl LII hits a record low. Saudi Arabia lifts a long-time ban on female drivers.
At first glance, these world events seem unrelated or even insignificant. Take a closer look, however, and they begin to paint a different picture — not just of the past, but of the future. Only through close examination of these events can we truly understand how to make better decisions in the days ahead.
This is the concept behind the Solstice Trends Report, an annual digital content offering that highlights how social, economic, and technology events from years-past will impact business leaders in the future. The report is the culmination of months’ worth of research conducted by Dan and his team, which begins a full year before the trends report is launched.
This year’s report combines insights and expertise from top strategists and thought leaders at Solstice into a comprehensive exploration of nine digital macro trends impacting the enterprise in 2019. These insights are organized into three distinct but equally important categories: engagement, innovation, and transformation.
In this episode of Seeking Surfboards, Dan walks us through three of the most provocative trends featured in this year’s report — and how each of them will fundamentally change how business leaders will get out (and stay out) ahead in the digital age.
Download the full podcast episode to learn how ruthless simplification and robust user research is already leveling up your competitors’ mobile strategies — and how it can do the same for yours.