Solstice's Parent Company Unveils Global Relaunch

Three years ago, Solstice joined international marketing services group St Ives, and today, we’re excited to announce a new chapter for both organizations.

St Ives has relaunched as Kin + Carta, a next-generation digital transformation business that will apply creativity, data, and technology to help the world’s largest companies invent, market, and operate new digital products and services.

The current pace of change is forcing businesses to rethink how they’re organized and the role technology plays in shaping their future. In that spirit, Kin + Carta was completely reimagined for clients in search of seamless, compelling experiences across every touchpoint.

“In a world where consumers are currently inundated with experiences that are broken and frustrating, we’re taking a radical approach to how we’re organized to help our clients achieve a more unified result,” said J Schwan, Chief Executive of Kin + Carta and Founder of Solstice.

The new organization will fuse its three specialisms — strategy, innovation, and communications — under its new organizational model called The Connective. The Connective is a global ecosystem of over 1,500 specialists across four continents, connected by culture and shared ways of working.

Solstice has always believed deeply in the power of a strong culture built on key values such as servant leadership. The Connective will allow the tribes from seven unique strategic consulting, digital innovation, and creative communications businesses to thrive, while connecting them to deliver joined transformation for clients. At launch, these tribes include strategic consultancies Pragma, Hive, and Incite; digital innovation firms TAB and Solstice; and communications agencies Edit and AmazeRealise.

“By enabling specialists to focus and collaborate, Kin + Carta offers clients a fluid model that helps them to build entire, seamless journeys, where every element reinforces every other,” said Schwan. “The result: from the moment a potential customer becomes aware of a product, brand, or service to the moment they become a vocal brand advocate — a seamless journey toward loyalty, powered by data and creativity. Kin + Carta shows its clients where to play and delivers what’s needed to help them win.”

The name Kin + Carta embodies what the group stands for: Kin, as in family, represents The Connective’s emphases on connection and collaboration. Carta, meaning map, underscores its mission to plot a clear path to the future.

Visit the Kin + Carta website to learn more about the new Connective model.