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Getting Closer to Your Customers With Conversational UX

In the last year, we saw the hype machine around "Conversational UX" reach peak fervor. With the explosion of chatbots, virtual assistants, and robotics, natural-language interactions will undoubtedly become the norm in terms of how people expect to interact with technology in 2017. While pundits have been shouting that it’s the next big way in which companies will reach their customers, there are still many questions that remain unanswered:

  • What does conversational UX actually mean, and what is enabling its meteoric rise?
  • How should this impact an enterprise’s current digital strategy?
  • What platforms and technologies comprise the ecosystem?
  • What are things that executives, product managers, and UX designers, should know to achieve success?

In this Playbook, we’ll answer these questions and more; all to empower you to take the first steps towards building a comprehensive conversational UX strategy.

Meet the authors: 

Paul Heckel
VP, Customer Experience
Nate Ley
Principal Strategist
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Sean Pyne-Moran
UX Principal
Elaine Meese
Sr. UX Consultant
Steve Bowker
Product Consultant
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Chris Nielsen
Sr. Digital Strategist

Download our playbook: